Georgina (Twink) Field, CEO & Founder of White Marble
In this episode, Georgina (Twink) Field, CEO and Founder of White Marble, the investment marketing consultancy, talks about:
- Her early experiences of good and bad management
- The value of self-reflection and restraint as a leader
- Characteristics of a high-performance culture and how she’s fostering it
- How functions like marketing break down silos and can cut through in organisations
- Tips for managers to get the best from their teams
Twink founded White Marble in 2014 after a 15-year career working in the marketing functions of asset management companies. She was named Marketing Leader of the Year at the 2022 Investment Week Investment Marketing and Innovation awards.
White Marble is an investment marketing consultancy. They define, develop and implement marketing strategies for asset and wealth managers, giving them access to integrated thinking spanning a range of marketing disciplines.
As CEO, Twink spearheads the growth and vision for White Marble, while working directly with clients. Her core area of focus is corporate and competitive positioning, from brand and sustainability strategy to proposition articulation.